Recruitment at Cadbury Nigeria Plc

Cadbury Nigeria Plc is a subsidiary of Mondelz International Inc, an American multinational confectionery, food and beverage conglomerate, employing around 107,000 people around the world. It comprises the global snack and food brands of the former Kraft Foods Inc.

POSITION : Category Brand Manager, Chocolate

Job Descriptions

Supports the execution of category activation marketing strategy/plan within the cluster/ market.

The role leverage links between the cluster/market and the category.

The role works closely with the Market Sales  teams to deliver plan through superior consumer and customer activation

Principal Accountabilities / Responsibilities

Supports the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.

Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s

Implements the IMC programs, working with  BU category activation , agencies, and drive local adaptation of brand  communication

Manage connection & media planning and buying locally

Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership  to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar

Manages required investment, prioritization, resources and enablers in order to deliver category targets

Collaborates with the Equity &Innovation teams to develop  insight led and  strategically relevant communication that drive brand health and  category growth within the cluster/market

Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets

Manages marketing spend budgets & improve profitability (ROI) across the cluster/market

Understands local Sales capacity execution capability and coordinate with Category Lead and market GM’s on cross category priority alignments.

Key Performance Indicators

Brand / Category P&L @ AC , Revised Forecasts -  Volume  , revenue , gross margins  %, Net contribution % at Market level

Cluster Category P&L

Market Share Markets

GTN efficiency and ROI

A&C spend effectiveness  and ROI’s

Brand penetration / frequency in market

Qualifications

Education:

University degree in Marketing or applicable working experience

Excellent Knowledge of English language

Strong PC literacy (Excel, PP)

Skills

General:

Strong people management skills

Communication skills

Idea Leadership and Drive for Results

Handling Complexity, problem solving, analytical and conceptual skills

Business Acumen, Organizational agility

Project leadership skills

Strong planning skills

Experience

Minimum of 5 years’ experience in blue chip multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues.

Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.

In-depth understanding of consumer needs

Influencing senior stakeholders.